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The creation
of Omniblonde

THE FIVE KEY PILLARS OF OMNIBLONDE, were created by talking with all our blonde sisters around the globe. What are blondes looking for and missing in their hair routines? Using these questions, we discovered the pillars and created Omniblonde’s unique formulas that make perfectly healthy blonde hair, without any harmful ingredients.

THE FIVE KEY PILLARS OF OMNIBLONDE, were created by talking with all our blonde sisters around the globe. What are blondes looking for and missing in their hair routines? Using these questions, we discovered the pillars and created Omniblonde’s unique formulas that make perfectly healthy blonde hair, without any harmful ingredients.

Our 5 key pillars

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Shine

We bring back the shine in blonde hair.
To help the outer hair cuticles reflect light, all
of our treatments are infused with a beautiful
holographic filter to create a voluptuous shine.
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Strength

The biggest challenge for blonde hair is a lack
of strength. Omniblonde will ensure your hair
strands stay strong and do not easily break off.
Your hair will feel replenished and healthy.
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Moisture

Moisture brings life back to blonde hair –
protecting the hair, enhancing colour, and
providing a soft and bouncy feeling.
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Volume

Blonde hair is fragile and is easily weighed
down by alot of products on the market.
We have created our products with ingredients
that work in a light and subtle way.
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Tone

To avoid brassiness in blonde hair,
our pure violet colours and extract
from tomatoes result in
beautiful clear tones.

The Omni
Lightening Defense Complex®
is a
next-generation technology for
blonde hair care.

Omni Lightening Defense Complex®

This unique formulation – developed exclusively for Omniblonde – targets damaged hair strands and treats the damage caused by bleaching, sun exposure, and other environmental aggressors.

Omni Lightening Defense Complex® includes strong anti-oxidant properties. It works by treating both the inside and outside of the hair strands. It binds to hair cuticles, effectively repairing the hair strands from the inside and o¡ering longterm protection on the outside.

The complex is at the heart of the Omniblonde range, supporting salon professionals and consumers globally with the absolute latest innovation to protect and deliver beautiful blonde hair, day in and day out.

It’s a triumph for blondes everywhere.

OMNI LIGHTENING DEFENSE COMPLEX® INCLUDE INGREDIENTS SUCH AS:

GOJI BERRIES. (Lycium Barbarum) Rich in amino acids, Goji berries will ensure your hair strands stay strong, feel restored, and look healthy.

NATURAL CORN SUGAR.
(Propanediol) – Naturally derived from corn sugar, propanediol is exceptional at retaining moisture and hydration in your hair leaving
it soft and bouncy.

HYDROLYSED VEGETABLE
PROTEIN. By going deep into the hair shaft and replacing proteins in damaged hair, hydrolysed vegetable protein improves moisture retention
and elasticity while giving hair
softness and shine.

SUNFLOWER OIL is a natural
moisturiser, reduces frizz, and
most importantly, provides colour protection for the hair.

...and why
it’s so important.

The pH level of each product plays product. an important role in the health of your hair.

WHAT ARE PH LEVELS? The pH level specifies the acidity or basicity in our hair products. pH levels range from 1 to 14. Anything below 7 is considered acidic, and anything above 7 is alkaline.

HOW DO PH LEVELS AFFECT HAIR? Typically, human hair has a natural pH of 4.5 to 5.5. When we apply a product to your hair, the pH level in that product a¡ects the hair.

A high pH level in a product will open up the cuticle. A low pH level will help close it.
The visual result of an open cuticle is dull lifeless looking hair. The visual and physical properties of a closed cuticle will produce stronger, shinier hair. Basically a closed cuticle will reflect light, giving shine
to the hair.

THE BIOLOGY IN OUR PRODUCTS. We choose the pH levels in our products based on the purpose of each product. Our shampoos have pH 5.5 – 6.5 because we found this to be the optimum

level for leaving the hair clean and healthy, while restoring ingredients stay e¡ective.

Our conditioners and treatments have low pH levels to close the hair, providing longer lasting colour, less frizz, and more moisture and shine.

Shampoo pH 5.5-6.5
Conditioner pH 4.0-5.0
Leave In Treatment pH 3.5-4.5
Masque pH 3.5-4.0